The Lego company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He fought to make ends meet in the depths of the 1930s, but the mini prototypes he had made of things like ironing boards and ladders had great potential simply because children’s toys. This individual named this company Seglar after two Danish words and phrases, leg and godt, that means “play very well. ”
In 1958, he developed the iconic seglar brick with tubes inside that makes it interlock with other lego items. This groundbreaking innovation changed distinguishly the company and allowed this to grow at an unbelievable pace.
By the 1960s, Profano had widened its intercontinental reach and began creating toys within license in North America through an arrangement with luggage company Samsonite. The company also started selling units with all the portions was required to build a certain model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, City (later has been renowned Profano City), and FabuLand.
In the 1970s, Lego required a dramatic step forward using its introduction of Lego shapes that acquired movable legs and arms. The company likewise began using more plastic material and launching larger obstructs for younger children, a range called Duplo. In the eighties, Lego’s revenue grew at an amazing rate of ten percent every year, in spite of overall toy industry product sales growth reducing.
Today, Seglar is a massive global organization with gross income of more than $5. main billion and one of the most https://lego-x.com/2020/08/05/why-play-with-lego coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it really still seems less such as a ruthlessly commercial giant and even more like an outdated family friend.